Automakers Trim Super Bowl Presence – Offer Creative Ads
Thirty seconds at a hundred-thou per second for 3 million bucks per commercial is a carefully considered advertising expenditure. Did it pay off for those few automotive advertisers willing to invest...
View ArticleToyota Throws Record Incentives at U.S. Market
Toyota Motor Sales, U.S.A. today announced plans to launch what it called its “most far-reaching sales program in its history.” This latest development followed the announcement that Toyota sales had...
View ArticleGlobal Auto Growth Will Force Shift to Battery Power, Warns Zetsche
With the auto industry set to increase global sales by 50% - to 120 million vehicles annually - there is little choice but to expand investment in battery cars and other sustainable technologies,...
View ArticleToyota’s Lentz Maps out Company’s Future in U.S.
When the future gets here and we’re all driving, or riding in, autonomous cars, the Toyota badge may not be on the side of your ride, according to Jim Lentz, Toyota North America CEO. He recently...
View ArticleToyota Killing Off Venza – but New Midsize CUV Likely to Follow
On paper, at least, it was a great idea. Toyota’s Venza was designed, engineered and manufactured in the U.S. market, and was expected to connect with U.S. buyers, but years of declining sales are...
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